Reliant Energy

True Colors

Brand Campaign, Video

Every kilowatt tells a story. This campaign for Reliant shines a light on quirky customers, showing how they power their vibrant lives with unique energy solutions.

Powering Very Particular Passions

All spots were shot in a green screen studio and had a mix of colorful props and practical settings. In post, we changed each vignette’s colors to be specific Reliant brand colors.

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Jet-Puffed Marshmallows