Jet-Puffed Marshmallows
John Mayer Marshmallow Fluff
Social, Real-time Response
When John Mayer talks about your brand on social media, you have to respond in a meaningful way.
Within a couple hours of his mention of Jet-Puffed, we had an idea. And in less than 12 hours, a special package was on its way to him.
“The Best Marshmallow Fluff Money Can Buy”
John responded back in a big way.
He featured “John-Puffed” Marshmallow Creme in his live Sunday Night Instagram Variety Show, “Current Mood.” While showing off his special gift, he talked at length about his love for “fun” and authentic brands that “come through” with “one-of-a-kind marshmallow creme” mentioning Kraft Heinz by name.
The result: A big vote of confidence from one of social media’s most beloved celebrity ’grammers and exposure with hundreds of thousands of a highly desirable segment for the Jet-Puffed brand.